ASIA: Family Offices Target Asia for Sustainable Investments

Asia Pacific is the leading target region for family offices’ deployment of sustainable investments, according to a survey by SFI.

By geography, Asia Pacific is the top priority for sustainable investments by family offices, as agreed by 42 percent of respondents, according to a survey by Sustainable Finance Initiative (SFI). The region’s unique opportunities as well as the urgency of addressing environmental and societal challenges through targeted impact finance were attributed as major drivers.

Globally, nature-based solutions, biodiversity and regenerative practices were the top thematic priorities, compared to food and agriculture, circularity and healthcare last year.

Asset Allocation

Overall, more than 90 percent of respondents have exposure to sustainable investments, with 57 percent allocating at least 10 percent and 17 percent allocating more than half of their portfolios. In terms of preferred asset classes, family offices are leaning towards alternatives with venture capital and private equity being the leader (25 percent), followed by direct investments into ventures (22 percent).

«These results show real and genuine commitment to sustainable investment. Our survey in 2024 showed promise, but this year’s data underscores how family offices have not only maintained their focus, but also refined their strategies to achieve both social impact and robust returns. Our community’s resilience exemplifies the forward‐thinking approach that continues to drive this sector,» said SFI CEO Katy Yung.

The survey was based on responses from 144 family office representatives from around the world.

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